HAIER

Haier appliances faced the challenge of entering the U.S. with virtually no recognition of its brand in a market saturated by household names. We helped make Haier’s small configuration appliances stand out within the category and be the choice for city living.

During the production of this campaign launch, I became the sole copywriter.

SVP Creative Directors: Tor Lemhag & John Regan/ Todd Durston

Art Director: Cassidy Schultz

Copywriter: Colleen Coppin