BLUE BUNNY
Fun-light-en-ment: The state of mind where your inner fun is released from boredom.
SPOTIFY
I had a lot of fun on this project. I was tasked with concepting, writing, and leading the production while ignoring a few telemarketing calls along the way.
MUSIC VIDEO
Blue Bunny asked my partner and I to make a video to promote new products during an annual Wells Ice Cream conference. Turns out this wasn’t a one-hit wonder and went on to be used for all sales meetings with national grocers— it even won a Grammy (in my dreams).
I’ll never forget this experience. Yes, because the lyrics are still stuck in my head and yes, because it was when everyone began working from home due to the pandemic. But, I like to think it’s because I remixed a Fergie hit and the first time I led a singer during a VO record.
SOCIAL
On Instagram and Facebook we filled users’ feeds with loads of deliciousness. And Funlightenment.
Bring home the jackpot with Load’d Cones, Sundaes and New Bars! #FindFunlightenment
Loads of deliciousness on a stick will do just the trick. #FindFunlightenment with New Load’d Bars!
Seriously, load up your cart with loads of tasty treats! #FindFunlightenment near you!
#FindFunlightenment down the Blue Bunny hole with Load’d Cones, Sundaes and New Bars!
It’s a bird! It’s a plane! It’s a bunny with loads of sundaes! #FindFunlightenment
Hold on tight to a boatload of fun. #FindFunlightenment
A world full of Funlightenment means every day is a Load’d Sundae. Filled with tons of toppings.
You are getting hungry. Very hungry. #FindFunlightenment
You don’t have to wait 30 minutes to #FindFunlightenment
For Pinterest we brought Funlightenment to people’s boards by targeting our consumers’ interests.
Think ONE-OF-A-KIND inside the box. Find Funlightenment
Can you handle all this deliciousness? Find Funlightenment
Ready for its close-up. Load’d Cones now with more mix-ins.
Art Director: Cassidy Schultz
Copywriter: Colleen Coppin